I have found the term "smart ping" recently, and I
thought it could be intriguing to some of you, so let me share the main idea.
Every business manager needs to push the client consistently
Unfortunately, it does not function productively when we
simply send endless "Hi, did you have an opportunity to look through the
presentation/proposal yet?" This message will get lost among numerous
other similar ones.
Here comes the "smart ping" — when you don't simply
remind the customer about yourself, but, give some update, some valuable data
or attempt to find another approach which could interest the client.
Here are the illustrations:
1) "Greetings, did you have an opportunity to look
through the introduction about Tabschool?
By the way, a week ago we've connected few new traffic
sources with really good results — that is truly new, it is not available in
other retargeting engines".
2) "Hello, I wanted to share our new article about
retargeting on our blog. It covers a few inquiries regarding course content
which I had mentioned last time. I think it could be interesting.
By the way, did you have an opportunity to look through the
proposal?"
3) "Hello there, did you have an opportunity to look
through the presentation?
By the way, it will be the White Nights Conference in St.
Petersburg soon, our Executive Director will be there. Are you going to visit
it? In the event that you do, we have a promo code with 20% discount".
From my experience, it works truly well. Now I realize why it
has such unique name — smart ping.
What to write about?
Better believe it, sometimes it can be very time consuming to
think of an idea to write on. There are a few tips:
- . Read a company newsletter and industry news to know about what's happening;
- . Get some information about what's happening with your content marketing, what's new can be shared;
- Ask product owners of new products what to write about.
One more clever little tidbit,
For specific products, it can be valuable to compose several
messages ahead of time and use it in a chain. For instance, for some products
it can be this way:
- 1. In the primary email, you write on key advantages for the client.
- 2. In the second email, you depict a particular feature deeply.
- 3. In the third one, you describe another feature which can be particularly fascinating to the client.
Also, you can have a go at using Rebump for Gmail in order to
set up such smart email chains.
